How to Create a 360-Degree Virtual Tour of Your Showroom

This guide walks through building a 360° virtual tour of a showroom, from planning the route to sharing the published link. The steps use Immersiq, but the planning and photography advice applies to any panorama-based tour.

1. Plan the route through your space

Walk your showroom as a customer would. Note the areas you want visitors to see, in the order they would naturally move: entrance, main displays, special sections, any area where you show products you want to highlight.

Aim for one panorama per distinct area rather than dozens of near-identical ones. Fewer, well-chosen scenes are easier to navigate and quicker to load. Decide which scene should be the starting scene; this is usually the entrance or a striking main display.

2. Capture the panoramas

Immersiq needs equirectangular panoramas: the standard flat format for a full 360° image, with a 2:1 width-to-height ratio. For example 8192 × 4096 pixels.

Practical points:

• Shoot at a consistent height, around eye level, ideally on a tripod.
• Light the space evenly and avoid strong backlight from windows.
• Tidy and style the space first. A panorama shows everything.
• Overlap landmarks between neighbouring scenes so visitors can orient themselves.
• Keep security-sensitive or private areas out of frame.

If you do not want to photograph the space yourself, see managed showroom setup.

3. Check your images

Before uploading, confirm each file is JPEG, PNG or WebP, at least 2048 pixels wide (up to 16384), no larger than 50 MB and in a 2:1 ratio. Immersiq checks these on upload and explains any problem, for example that the image is not 2:1. It can check the shape of the image, but not whether it is truly spherical, so use Preview to confirm that scenes look right. The panorama requirements article lists the limits.

4. Upload scenes and connect them

Create a tour, then add your panoramas in the editor. Name each scene clearly and choose the starting scene. To connect scenes, choose Add navigation link, pick the destination and click the doorway or path in the panorama. You can drag the hotspot to fine-tune it, and you do not type any coordinates. Add a link in both directions, so visitors can go back.

5. Add products

Add the products you want to feature in the Catalogue first, with names and any details you want visitors to see. Then use Add product in the editor and click the item in the room. The same product can have several hotspots. Only published products are visible to visitors. The step-by-step version is in how to add clickable product hotspots.

You can optionally add a floor plan and place a pin for each scene. Mark it illustrative unless it is a verified drawing.

6. Preview and publish

Use Preview to walk the tour as a visitor. In the Publish tab, quality checks flag problems, such as a scene with no way out. Errors block publishing and warnings are suggestions. When you publish, you get a shareable link. Visitors see the version you last published, so later edits stay private until you press Update live tour.

7. Share and maintain the tour

Put the link on your website, in messages and on social profiles. When a display changes, replace that one scene's image rather than rebuilding the tour. Enquiries arrive in your dashboard with the products and scene the visitor was viewing.

A note on expectations

A tour shows your space and range well, but it is not a substitute for seeing samples where colour or texture matters, and it does not by itself bring visitors: you still need to share it. To try the format first, open the demo; to start, see create a 360° virtual tour.