How-to guides
How to Prepare Your Showroom for 360-Degree Photography
A panorama shows everything in the room. This checklist covers planning scenes, styling, lighting and what to keep out of frame before you shoot.
· 2 min read
A virtual showroom for home decor: let customers shop the styled look
Decor sells through styling: a lamp, a throw and a vase together make the look. A 360° showroom of your styled vignettes lets customers shop the whole look, one tagged item at a time.
Individual product photos lose the styling
A candle on white says little about how it works on a console beside art and a mirror. Customers can't see the combination that made them want it.
Vignettes with every item tagged
Photograph the styled areas and tag each accessory. Visitors collect the pieces they like into a shortlist and enquire.
A synthetic sample for demonstration. It is not a real business. Open full screen
Illustrative sample content.
What you can do
Vignette tagging
Many small items in one scene, each linked to the catalogue.
Collections by category
Lighting, textiles, tableware.
Seasonal updates
Swap a scene image without rebuilding the tour.
Gift shortlists
Share a list with someone else.
How it works
Style the vignettes
Arrange each display for the camera.
Photograph
Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.
Tag products
Place hotspots on the items you want visitors to open, linked to your catalogue.
Preview and publish
Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.
Where it fits
Seasonal collections
Refresh for festivals or seasons.
Boutique stores
Small spaces with a lot of detail.
Gifting
Shortlist items for someone else.
Benefits
- Sells the look, not just the item
- Easy to refresh scenes
- Shortlists suit gifting
Limitations to know about
- Small items in a wide panorama can be tiny, so use product-card images for detail
- Colour on screen varies
- Props that are not for sale should be avoided or clearly untagged
Guides
Frequently asked questions
How many hotspots per scene?
As many as are useful, but too many crowd the view; tag the key items.
Can I sell online?
No checkout; shoppers send enquiries.
Do I need a professional photographer?
Not necessarily. See the panorama guidance in the help centre.
Ready to open your doors online?
Create your first virtual showroom in minutes. No credit card needed to start.