Industries
How Car Dealerships Can Showcase Vehicles with Virtual Tours
Car buyers research before they visit. This guide shows how a dealership can tour its showroom floor online, tag display models and take test-drive enquiries.
· 2 min read
A virtual showroom for dealerships: let buyers walk the floor before they visit
Car buyers research heavily before visiting. A 360° tour of your dealership floor shows the models on display, and each tag opens the variants and specifications you want buyers to see.
Listings don't show the showroom or what is on the floor
Online listings cover individual vehicles. Buyers still call to ask what is on display, how large the showroom is and whether a model can be seen in person.
Models on the floor, tagged with variants and an enquiry route
Photograph the floor and tag each display model. Buyers open specifications and variants, then request a test drive.
A synthetic sample for demonstration. It is not a real business. Open full screen
Illustrative sample content.
What you can do
Model hotspots
Link each vehicle to a catalogue entry with images and specifications.
Variants
List trims or colours available for the model.
Test-drive and callback enquiries
The enquiry records the model of interest.
Floor-plan navigation
Jump between display areas, service and delivery areas.
How it works
Arrange the floor
Position display vehicles and remove clutter.
Photograph
Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.
Tag products
Place hotspots on the items you want visitors to open, linked to your catalogue.
Preview and publish
Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.
Where it fits
New-model launches
Update the scene when the display changes.
Multi-brand dealers
A scene per brand zone.
Service reception
Show the customer-facing service area.
Benefits
- Pre-qualified enquiries naming a model
- A durable page for the dealership, separate from stock listings
- No app for buyers
Limitations to know about
- The tour shows the vehicles on display, not live stock
- It is not an inventory management or finance tool
- Keep specifications and pricing current or leave them out
Guides
Frequently asked questions
Is stock synced automatically?
No. Catalogue data is managed in Immersiq (manually or by CSV).
Can I show vehicle interiors?
Yes, if you photograph the interior as a 360° panorama and add it as a scene.
Can buyers book a test drive?
They can send an enquiry asking for one; scheduling is handled by your team.
Ready to open your doors online?
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