Fundamentals
360 Virtual Tour vs. Traditional Product Photography
Product photos and 360° tours do different jobs. This guide compares what each shows well, where each falls short and how to use them together.
· 3 min read
Virtual tour software built for selling, not only for looking
Plenty of tools can display a 360° photograph. The question for a business is what happens next: can a visitor identify a product, ask about it and can you tell what interested them? Immersiq is designed around that path.
A beautiful tour that leads nowhere
A viewer without product links and an enquiry route leaves visitors to find your phone number on a separate page. Interest is lost between the panorama and the contact form.
Panoramas that carry product context
Each hotspot opens a product card from your catalogue. Visitors save items to a shortlist and send one enquiry that records what they chose and where they were.
A synthetic sample for demonstration. It is not a real business. Open full screen
Open the demo and tap a tag in any scene.
What you can do
Product hotspots
Link items in the scene to catalogue entries with images, specifications and variants.
Shortlists
Visitors collect products and share or send them with an enquiry.
Navigation
Doorway hotspots and an optional floor plan move visitors between areas.
Analytics
Counts of tour opens, scene views, product opens and enquiries, with no cookies or IP storage.
Sharing
A single link and social previews.
How it works
Photograph
Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.
Upload and connect
Add the scenes, name them and link them by clicking doorways and paths in the panorama.
Tag products
Place hotspots on the items you want visitors to open, linked to your catalogue.
Preview and publish
Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.
Where it fits
Retail and showrooms
Products visible in context.
Interior and design studios
Finished rooms with specified products tagged.
Dealerships
Models on the floor with variants and specifications.
Benefits
- Interest turns into a specific enquiry
- Content reuse: a product edit updates every hotspot
- No third-party tracking on visitors
Limitations to know about
- Not designed for property listings or real-estate workflows
- Does not generate floor plans from the photos
- Does not stitch photos: supply finished equirectangular images
Guides
How-to guides
How to Add Clickable Product Hotspots to a Virtual Tour
Product hotspots turn a 360° scene into something visitors can act on. This guide covers preparing products, placing and adjusting hotspots in Immersiq, and what visitors see.
· 3 min read
Frequently asked questions
Can I use it without a catalogue?
You can build a tour of scenes alone, but product hotspots need catalogue entries.
Does it stitch photos?
No. Use your camera's app or stitching software to produce a 2:1 equirectangular image first.
Can I export the tour?
Tours are hosted by Immersiq. You can export your catalogue as CSV.
Ready to open your doors online?
Create your first virtual showroom in minutes. No credit card needed to start.