A virtual showroom for jewellers: let customers browse the store before they step in
Buying jewellery is personal, and many customers like to know the shop before they enter. A 360° tour lets them see your counters, atmosphere and collections, then ask about pieces privately.
Close-up photos don't show the shop or the range on offer
Product images show a single piece. They don't show how collections are arranged or what a visit would feel like, which matters for a high-trust purchase.
Counter-by-counter discovery with discreet enquiries
Tag featured collections at each counter. Visitors open details and ask about specific pieces without a public price list if you prefer.
A synthetic sample for demonstration. It is not a real business. Open full screen
Illustrative sample content.
What you can do
Collections at each counter
Hotspots for featured pieces with images and descriptions.
Optional pricing
Many jewellers prefer not to publish prices; leave them blank and invite an enquiry.
Enquiry capture
Customers ask about a piece or book a visit.
Control
Unpublished products never show; visitors see only what you choose.
How it works
1
Prepare the displays
Clean the glass and arrange the counters; panoramas show reflections.
2
Photograph
Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.
3
Tag products
Place hotspots on the items you want visitors to open, linked to your catalogue.
4
Preview and publish
Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.
Where it fits
Bridal and festive collections
Show the section and tag representative pieces.
Appointment requests
Customers enquire about a viewing.
Showroom ambience
Convey the welcome before the visit.
Benefits
Builds familiarity with the shop
Private, specific enquiries
You choose what details are public
Limitations to know about
A 360° photo cannot show a gemstone's sparkle or true colour, so use high-quality close-up photos on product cards
Not a certificate or valuation tool
Consider security: avoid showing alarm systems, safes or staff-only areas in frame
Buying jewellery is personal, and many customers want to know the shop first. Here is how jewellers can use a 360° tour while keeping prices and details under their control.
· 2 min read
Frequently asked questions
Should I show prices?
That is your decision. Price is optional per product.
Can I show hallmark or certification details?
Yes, in the specifications field, but only state what is true and documented.
Is the data secure?
Draft products and private notes are not visible to visitors.
Ready to open your doors online?
Create your first virtual showroom in minutes. No credit card needed to start.