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A virtual showroom for fashion boutiques: bring your store atmosphere online

A boutique sells atmosphere as much as garments. A 360° tour lets customers feel the store, then open the pieces on the rails and ask about sizes and availability.

Lookbooks show clothes, not the boutique

Online photography shows how a piece looks on a model, but not the store identity or the range on the rails, which is often why customers visit.

The store, with the collections tagged

Tag featured pieces on rails and mannequins. Product cards list sizes and colours as variants, and enquiries reach your team with the items selected.

A synthetic sample for demonstration. It is not a real business. Open full screen

Illustrative sample content.

What you can do

Variants

Sizes and colours on a single product.

Collection scenes

A scene per collection or section.

Enquiry with items

Ask about a size or request a fitting.

Fast refresh

Update scenes when a collection changes.

How it works

  1. Style the store

    Arrange rails and displays.

  2. Photograph

    Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.

  3. Tag products

    Place hotspots on the items you want visitors to open, linked to your catalogue.

  4. Preview and publish

    Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.

Where it fits

New-season launch

Refresh the tour.

Pre-visit appointments

Customers pick pieces to try.

Trunk-show invitations

Share a link before an event.

Benefits

  • Conveys the brand environment
  • Pre-selected pieces for fittings
  • Variants represent sizes and colours

Limitations to know about

  • Does not show how a garment fits or drapes
  • Not a virtual try-on
  • Stock and sizes change quickly, so mark availability only if you can maintain it

Guides

Frequently asked questions

Is there a virtual try-on?

No.

Can I show size availability?

Through variants and the optional availability field, if you maintain them.

Can I use it for pop-ups?

Yes, as a temporary tour you later unpublish.

Ready to open your doors online?

Create your first virtual showroom in minutes. No credit card needed to start.