How Small Businesses Can Digitise a Physical Showroom
You do not need to digitise everything at once. This guide gives small businesses a realistic first-week plan, the DIY versus managed choice and how to keep it up to date.
· 2 min read
A boutique sells atmosphere as much as garments. A 360° tour lets customers feel the store, then open the pieces on the rails and ask about sizes and availability.
Online photography shows how a piece looks on a model, but not the store identity or the range on the rails, which is often why customers visit.
Tag featured pieces on rails and mannequins. Product cards list sizes and colours as variants, and enquiries reach your team with the items selected.
A synthetic sample for demonstration. It is not a real business. Open full screen
Illustrative sample content.
Sizes and colours on a single product.
A scene per collection or section.
Ask about a size or request a fitting.
Update scenes when a collection changes.
Arrange rails and displays.
Capture each area as a 2:1 equirectangular panorama at a steady, eye-level height.
Place hotspots on the items you want visitors to open, linked to your catalogue.
Walk the tour as a visitor, resolve any flagged problems, then publish a shareable link.
Refresh the tour.
Customers pick pieces to try.
Share a link before an event.
You do not need to digitise everything at once. This guide gives small businesses a realistic first-week plan, the DIY versus managed choice and how to keep it up to date.
· 2 min read
No.
Through variants and the optional availability field, if you maintain them.
Yes, as a temporary tour you later unpublish.
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