How Much Does It Cost to Create a Virtual Showroom?
What a virtual showroom costs depends on a handful of choices. This guide lists the cost factors so you can build a realistic budget without guessing at numbers.
By Immersiq Team · · 3 min read
There is no single price for a virtual showroom, and any article that quotes one average is guessing. What you pay depends on a few decisions. This guide lists them so you can budget realistically, and points to live pricing where the numbers are real.
What drives the cost
- Photography. You need 360° panoramas of your space. You can capture them yourself with suitable equipment or hire a photographer. The more areas you show, the more scenes you need.
- Software. A platform that hosts the tour, manages the catalogue and receives enquiries is usually a subscription. Plans differ in how many tours, scenes, products and team members they allow.
- Setup effort. Building the tour, tagging products and entering the catalogue takes time, whether it is yours or someone else's.
- Ongoing upkeep. Displays change. Budget time to re-shoot affected scenes and update products.
Photography: do it yourself or hire
Doing it yourself costs equipment and time. Hiring costs a professional's fee but may save time and give consistent quality. Neither is automatically better: a small showroom with a few scenes is often manageable in-house, while a large or complex space may be worth outsourcing. Our guide to photography equipment covers the choices.
Software subscription versus managed setup
With Immersiq you can build the tour yourself on a subscription plan, or ask us to assemble it through managed setup. They are priced separately. The subscription covers the platform and its limits; managed setup is a service for building your first tour. Current plan prices and limits are on the pricing page, which reads live data, so it is always the source of truth.
Ongoing costs
- The subscription itself.
- Optional AI credits, if you use AI features. Each action shows its credit cost before you run it.
- Time for refreshing scenes and keeping the catalogue accurate.
A budgeting checklist
- How many distinct areas will you show?
- Will you photograph them yourself or hire someone?
- How many products will you tag, and how will you enter them (by hand or by CSV)?
- Who on your team will maintain the tour?
- Do you want help with the first build?
Answering these gives you a concrete list to price, instead of an average that may not apply to you. When you are ready, you can start a free trial to see the editor before committing.
